Social Media
For Good Humans
Back to basics. More authenticity, curation, consent, and transparency. Designed for stronger human connection and better mental health.
No AI, clickbait, rage-bait, manipulated media, dopamine hits, tracking or targeted ads. Designed with intention to keep out toxicity, addiction, and misinformation.
Social media doesn’t have to be awful. Why does every platform feel so deeply misaligned with our needs and wants?
It all comes down to who owns it, how it makes money, and why it is (and isn’t) regulated.
Ownership
Essex will analyze your footage and generate sounds tailored to your content.
Consolidation
Our AI technology will edit the sound and match it perfectly to your footage.
Monetization
Upload your own sounds and enhance their quality directly in the app.
Governance
Collaborate in real time with your entire team on your projects. Leave comments, highlights, and much more!
What we have been asking for:
Design, content, and formats that support better mental health
Non-manipulative, non-AI generated entertainment and ads
No bots and no creeps
Privacy, consent, and transparency
Ownership
Essex will analyze your footage and generate sounds tailored to your content.
Consolidation
Our AI technology will edit the sound and match it perfectly to your footage.
Monetization
Upload your own sounds and enhance their quality directly in the app.
Governance
Collaborate in real time with your entire team on your projects. Leave comments, highlights, and much more!
“Our needs and wants are fundamentally incompatible with how large platforms operate and are monetized today.
If we want better, we must reimagine what good social media can look and feel like, design with intention, and build something new from the ground up.
That’s the premise behind EFGH: For Good Humans.”